Evaluation 3

What kind of media institution might distribute your media product and why?
Magazines that Bauer publish with my own product:

Magazines in the UK are mainly published by a few dominate companies such as Bauer, IPC media and EG. They are in a

olgipolistic market where the competiton is shared depending on the target audience.

Demographics within media institution
A media institution that would distribute my music magazine will be one that is aimed for the majority of females with the age group between 19-25. In my market research I looked into different media institutions and the Bauer Media group was one that came up a lot- especially because it publishes Q Magazine and Kerrang!
These music magazines are very similiar to Nation and after viewing their mission statement this links in very well with my genre and target audience.

Taken from: http://www.bauermedia.co.uk/

Bauer media group publishes 323 magazines in 15 countries.
With turnover in 2010 reaching a projected 2,033 billion euro.
Bauer is now the largest consumer magazine publishing company in the UK.
Bauer Media owns more than eighty influential media brands spanning a wide range of interests, including heat, GRAZIA, Closer, MCN, FHM, Parker's, MATCH, Magic 105.4, Kiss 100, Kerrang! Q and the Big City Network, our group of twenty local radio stations.

BAUER has a high circulation of the magazines this demonstrates the high power Bauer have upon the industry. They also have the potential skills to make magazines appealing and sucessful.

Discussion of the role of magazine distribution:
Therefore looking at their website it shows that Bauer Media are a very diverse magazine publishers. They are very diverse in the media world, publishing magazines, radios tv adverts.
I have taken a grab shot of the Bauer Media website and it shows the womens brands and the mens. It has come to my attention that they publish a majority of womens magazines which would be beneficial for Nation.

Ownership- DECISION

After looking into depth across the different publishers, It has come to my attention that Bauer media are becoming increasingly superior to their competition. Bauer is the larget consumer magazine publisher in the UK. As we are currently facing a recession, magazine titles hope for some sort of secruity and in my opinion I believe Bauer are able to deliever this request due to their growth and market share. In attention, I believe there is a gap in Bauer's market in which my magazine title Nation will fit. In 1994 Bauer bought a small magazine called HIM and it is now branded FHM an international brand. I believe my magazine Nation will need a powerful publisher behind them in order to follow a similiar pattern. I have chosen Bauer instead of IPC because firstly due to their size and growth however also, IPC's key audiences are men, up market women and mass market. I do not believe that Nation clearly fits one of these groups therefore IPC may not be suitable for my title.