My target audience are 15-30 year olds. 60% being female readers and 40% male readers. Therefore, this magazine will need to appeal as a majority to females as they dominate the circulation. However will also need to attract the opposite gender to increase sales and therefore revenue.
EXCLUSIVE- The term exclusive will inevitably attract my audience. It shows its importance due to the large typeface and contrasting colour and also shows the reader that what they are going to read- can only be read in Nations magazine and nowhere else. This will lure the potential audience into a buying audience. The rule of three term "Here, right, now" will also emphasis the unique interview and almost quickens the reader to buying the magazine.
PHOTOGRAPH- The photograph of Daisy will attract male readers due to her sex appeal but also female readers as Daisy is portrayed as an aspiration/model for women.
DOWNLOAD FESTIVAL- The logo placed in the right hand corner of the magazine claims "WIN! VIP TICKETS FOR DOWNLOAD FESTIVAL" after lots of research, I found out that indie teenagers (target audience) go to festivals in the summer with Download festival being a "hot spot". Thousands of teenagers a year buy their tickets as soon as they come out however not all are fortunate enough. The ticket price is also very expensive, therefore have looked into the socio-economic groups and placed aside A,B classes and given C1/C2 the opportunities to actually Win tickets for the festival, and exclusively for VIP. This will attract my audience as this is the festival they all wish to go to.
DPS
Pull out quotes- I have used pull out quotes on my double page spread "Im like musical marmite" "I dont really give a shit" this is very colloquial and will appear to my target audience as it is the type of language they are used to. It distracts the reader from the large amounts of text and lures them in- with an almost preview of the interview before hand.
Contents
For my contents page I didnt want to overload it with large amounts of text as this would put of my audience. Therefore I used photographs and graphics to attract my audience. I used one photograph of Daisy, and another of a live band "The script" this is a well know band that my audience can familarise with therefore it shall attract them to the magazine. In addition, I have used graphics- which is the mode of address for Nation to create the house style used throughout and also to attract my readers.
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